Discussion about this post

User's avatar
JB Minton 📺's avatar

Kathleen Kennedy retires like Warren Buffett.

Recognizing Patterns's avatar

I don’t think Kathleen Kennedy deserves the hate she gets, and I think there’s context that matters here.

Star Wars changed ownership structures, not just leadership. Lucas could self-fund whatever he wanted. Disney answers to quarterly earnings. That’s a fundamentally different game, and it changes what’s creatively possible.

The Disney+ flood wasn’t Kennedy’s call; that was platform strategy from above. Did overexposure hurt the brand? Absolutely. But structurally that’s what happens when a privately-held IP becomes a publicly-traded earnings driver. And here’s the thing people miss: for Gen Alpha, this *is* their Star Wars. My son grew up on these shows. Grogu was his Star Wars, and that matters.

The sequel trilogy is mixed, no question. Force Awakens worked. The second film fractured the direction. The third couldn’t recover. But that’s what happens when you don’t have a unified plan under corporate constraints. It’s a structural problem more than a single producer’s failure.

What gets overlooked is the upside. Without Kennedy we don’t get Rogue One as it turned out, and we absolutely don’t get Andor.

George Lucas would never have made Andor. It’s anti-merch, politically sharp, artistically mature in ways Star Wars almost never is. That show alone justifies her tenure in my book.

Is everything perfect? Not even close. Book of Boba Fett was a miss. But when you look at the full balance sheet, it’s way more positive than people admit.

Mandalorian and Grogu aren’t going anywhere, and honestly, that’s fine. They’re modern pulp: Flash Gordon for kids. That’s what Star Wars has always been at its core.

I think history will be kinder to Kathleen Kennedy than the internet is today.​​​​​​​​​​​​​​​​

6 more comments...

No posts

Ready for more?