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Paul Riddell's avatar

Burger King is handling the Mando merchandising? Uh oh. The alliance between Burger King and Lucasfilm hasn’t been a thing since “Return of the Jedi” (says the kid who spent the summer of 1980 collecting the very well-done “Empire Strikes Back” glasses), and for the last 35 years, Burger King tie-ins were and are warnings that a film is in trouble. I truly legitimately hope I’m wrong, but I had souvenir Burger King “Last Action Hero” cups for years that said otherwise. (Oh, and I have stories about the massive Pepsico tie-in blitz from 1999: I was a technical writer at Frito-Lay in 2000 up in the VP suite, and I heard STORIES.)

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