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Bo's avatar

I do not think the "woke" discussion in media is very helpful because it pulls in so many different culture war elements that it ceases to be good literary or artistic criticism and becomes an argument about why you should vote for some political machine.

I do think it's helpful to discuss why so many of our beloved franchises are faltering because it is interesting to a lot of folks. Many of the franchises we grew up with, especially action/adventure franchises were inherently male coded. When these series were reinvented with women at the center or they inject a lot of critique about masculine culture it was a whiplash effect that rubbed many male fans the wrong way. These franchises never really developed the mass female box office or merchandise consumers they hoped (beyond what already existed) but they did invite a lot of political twitter commentary on the importance of representation in media.

This led to a worst of all words situation where you have a bunch of people that don't really consume the product commenting on the importance of the product while people that do consume it are told they are sexist/racist for being nostalgic about what they liked about these stories as younger people.

In the end, I think the biggest problem is just extremely uneven storytelling and a fundamental misunderstanding by business people about what the consumers actually wanted from these entertainment products. It is unfortunate that many good actors and underrepresented groups are having to take the fall for these bad decisions by the money people.

Anyway, that's my two cents. They should focus on telling good stories and stop trying to "develop" audiences through marketing triangulation and pandering.

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Jesse Bartel's avatar

George actually predicting the tariff-war of 2025 is wild

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